Receive a pair of blue sapphire earrings worth £600 when you shop £1500* | Klarna available at checkout
Step back in time with Holts Gems as we reflect on the past 75 years and the trends that have shaped our industry. We will delve into each decade, immersing ourselves in the changing world of fashion and jewellery. Our journey begins in 1948, the dawn of a new era.
After World War II, a new generation emerged and factories shifted their focus. In 1948, innovative creations like velcro, transistor radios, and long-playing records hit the scene. Meanwhile, significant organisations like the World Health Organization (WHO) and National Health Services (NHS) were established. London also made its mark by hosting the Olympics for the first time in over a decade, signifying a fresh start.
photo from pinterest In the realm of fashion, Dior's iconic "The New Look" introduced a fresh era that captivated people's imagination, while jewellery trends saw a significant shift in engagement rings. De Beers' groundbreaking "A Diamond is Forever" campaign, launched in 1948, revolutionised the diamond industry, forever changing the way we think about diamonds and love. photos from pinterest Weddings Love was in the air as well, with celebrity weddings capturing the world's attention. In 1948, Nat King Cole and Maria Hawkins tied the knot, followed by Prince Aly Khan and Hollywood actress Rita Hayworth in 1949. The beloved stars of "I Love Lucy," Lucille Ball and Dezi Arnaz, also exchanged vows during this era. photos from pinterest Veils adorned with delicate floral details became a wedding trend, symbolising romance and beauty. Plunging necklines became a fashionable choice for wedding gowns. photos from pinterest 1948 proved to be a pivotal year, shaping the world with its Olympics, innovations, foundations, fashion revolutions, and timeless diamond allure. Join us as we dive deeper into the next decade on this captivating journey through time.
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Get a free pair of sapphire earring studs worth £600 when you spend over £1500 online only* (T&C applied)
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