Join us as we celebrate our 75th anniversary by looking back at the incredible journey our industry has taken over the past seven decades. From unforgettable jewellery trends to captivating wedding moments, we'll take you on a nostalgic trip through time.

What happened in the 2010s?

In the 2010s, London took centre stage as the proud host of the Olympics, a moment reminiscent of the last time London hosted which coincided with our own founding year in 1948. This decade also witnessed a major milestone for equality with the legalization of same-sex marriage in the UK. 

2010s Jewellery Trends:

During this period, there was a notable resurgence of coloured gemstones, sparked by Prince William's proposal to Kate Middleton with Princess Diana's iconic sapphire engagement ring. Women embraced the trend of wearing mixed metals for their engagement and wedding rings, and stackable rings became increasingly popular, leading to a rise in demand for eternity bands.

2010s Wedding Trends:

The digital age also played a significant role in shaping weddings during this time. With the launch of Pinterest in 2010, the term "Pinterest bride" emerged, along with the popularity of wedding blogs for future brides and grooms seeking inspiration. Wedding hashtags also became a social media sensation as platforms continued to flourish.

When it comes to wedding fashion, strapless princess gowns adorned with crystal sashes stole the show as the most sought-after choice for brides-to-be in this decade.

Famous weddings:

It was a decade of glamorous weddings, here is a look at a few:

2011- Prince William and Catherine Middelton

2013- Chrissy Teigen and John Legend

2014- Amal Alamuddin and George Clooney

2017- James Matthew and Pippa Middelton

2017- Serena Williams and Alexis Ohanian

2018- Meghan Markle and Prince Harry

photos from pinterest