News Flash: Why it all starts with apprenticeships

Posted on the 4th April 2012

It’s week 7 of my government review on how to make apprenticeships more accessible to small- and medium-sized businesses. I’ve had the unique experience of speaking to a very diverse group of people, from government ministers and training providers to trade associations and businesses. While my thoughts are still forming, I am beginning to realise just how critical it is to crack this nut. In truth, the majority of people in business are at best confused and at worst clueless about how to go about recruiting an apprentice. And yet, those who have taken the leap speak of the immense benefit, value and satisfaction in investing in their future. There is clear empirical data to show the correlation between business success and a policy of apprentice recruitment. So why is it that the vast majority of businesses remain oblivious? I would love to hear from you to find out how you think the government should make the apprenticeship brand better known and more accessible. More thoughts on this next month…