Holts nominated for prestigious Lord Staffordshire Award

Posted on the 14th December 2012

Holts were proud to be nominated for ‘The Best Knowledge Transfer Partnership’ accolade at the 2012 Lord Staffordshire Awards. The nomination was in recognition of the ground-breaking software developed by Holts and Birmingham City University’s School of Jewellery that enables shoppers to ‘try on’ jewellery virtually using 3D technology. Holts approached BCU and a knowledge transfer partnership (KTP) set up, working with Lynn Murray to develop the technology. Since then, Lynne has used the software as the basis to launch the company Holition as a spin-off from Holts to take the product to a wider global market. Holition is part of The Holts Group of companies and now employs 15 full time staff. The Lord Staffordshire awards, now in their 15th year, were set-up to showcase, celebrate and recognise collaborations between business and academia in developing innovative products, processes or services.