Holts Academy Hosts an Evening With Alex Monroe

Posted on the 29th June 2012

On Tuesday Holts Academy hosted a successful evening with leading British jewellery designer Alex Monroe. During the evening Alex talked to a packed audience made up of jewellery designers, Academy students and general enthusiasts about his career in the industry, spanning over 20 years. Alex began designing jewellery in 1980s after training at Sir John Cass School of Art and initially found success selling his designs overseas ‘For the first 15 years of my career all my sales were expo, I was very popular in Japan.’ Alex attributes his success to the commercial appeal of his jewellery; he told the audience 'I've never felt there was shame in making pretty, commercial, fashionable jewellery'. Nature is the main inspiration in Monroe’s collections as is intricacy, 'I would like the key signature in my collections to be the detail' he explained. And Alex’s advice for the training jewellery designers at Holts Academy? Hard work is essential, 'Running your own business really is 7 days a week, you have to compromise. But I feel so lucky' he explained. Learning your craft is also key, Alex told the audience ‘A lot of my team have done short courses at Holts Academy’. For more pearls of wisdom from Alex Monroe visit the Holts London Twitter (@holtslondon) where we live-tweeted the event. And for news of future guest speakers at the Academy follow the Holts Academy Twitter (@holtsacademy) feed.