Diamonds are forever? – Professional Jeweller Aug 2011 Pages 16 - 21

Posted on the 11th August 2011

Before commenting on the article, I think it’s best to clear up a couple of things: Diamond stimulants aim to look like diamonds but are made from another material, whereas synthetic diamonds are made from carbon but created in laboratory conditions. The main scope of the article concerns wider consumer choice of diamond stimulants and synthetic diamonds, and increased sales and awareness of Moissanite (never heard of it you say…). This particular type of gemstone is lab grown by Charles & Colvard, formally Cree, has been around for 15 years and is now worn all over the world. Although it has been fully embraced in the US, only a few retailers sell it in the UK. The main question here is: Is Moissanite the new Diamond? According to Charles & Colvard, who describe Moissanite as “having brilliance and dispersion that exceeds a diamond’s”, the way in which it is created is expensive and time consuming, meaning the stone is not mass produced and lending to its exclusivity and price tag (even though its still a simulant). Commenting on real vs fake, Jason stated “Synthetics are a major threat to the industry, but no matter now affordable simulated and synthetic diamonds may be compared to their natural counterparts, the romance and beauty of a natural diamond will always remain.” At the end of the day “it comes down to personal taste, the occasion and most importantly, whether the customer loves the design” (Sarah Ho, SHO Jewellery), although Jason believes that it will be several generations before simulated and synthetic stones have a hold on the market, as Diamond becomes rarer and more covetable. “I think I’ll leave you to decide for yourselves, but just to add: can you imagine a friend telling you he proposed with a synthetic diamond?”